Overview:

This project involves a total review and redesign of the Business site on Three.

My Role:

  • Journey Review

  • Customer Journey Mapping

  • UX Auditing

  • Competitor Analysis

  • Data Analysis

  • User Testing

  • Hi-Fi Wireframing

Business Redesign

Design Process

  1. Defining the requirements.

  2. Conducting research.

  3. Performing analysis.

  4. Creating the design.

  5. Validating or testing the design.

USER TESTING

OUTCOME

  • 13 User Interviews conducted

  • 10% of users dissatisfied with current site affordances

  • 90% users unaware of comparative features on site

  • 90% have not visited site in previous year

  • Funding granted for business redesign and awareness campaign