Overview:
This project involves a total review and redesign of the Business site on Three.
My Role:
Journey Review
Customer Journey Mapping
UX Auditing
Competitor Analysis
Data Analysis
User Testing
Hi-Fi Wireframing
Business Redesign
Design Process
Defining the requirements.
Conducting research.
Performing analysis.
Creating the design.
Validating or testing the design.
USER TESTING
OUTCOME
13 User Interviews conducted
10% of users dissatisfied with current site affordances
90% users unaware of comparative features on site
90% have not visited site in previous year
Funding granted for business redesign and awareness campaign